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The brand logo swap

January 5, 2026

If you follow regularly the Prinstome Blog you probably already know we’re a custom t shirt printing agency with much love for our Creative Exercises. Perhaps you remember when we turned popular brands into beers:

Beertualising-v2-Top

Or maybe when we imagined what would happen if brands sponsored entire countries:

coca_cola_USA

Not yet? Alright, then what about when we swapped rival brand colours?:

Starbucks-Dunkin-Donuts-Brand-Colour-Swap

If none of this sounds familiar, don’t worry. All you need to know is that WE LOVE CREATIVITY.

The Brand Logo Swap: A New Creative Exercise

We love it so much that every week we have to come up with a new creative idea (sometimes inspired by your suggestions!). It’s simple, we create a concept and then turn it into a reality! What started out as a “Printsome thing” has now become an “Everybody’s thing”, our designs have been featured on Adweek, Playboy, DesignTaxi… people even started twisting them and creating their own versions! Awesome!

This series has been running for almost a year now and to celebrate its anniversary, we’ve decided to honour one of our most famous creative exercises yet: The Brand Colour Swap.

But what could we do?

We brainstormed for a while, trying to think outside-the-box (literally – we left the building and went into a bar), but that day it just wasn’t flowing… until it happened.

But this time the idea didn’t come from any of us. It was the waiter! The waiter!

Let me explain to you what happened real quick:

He came to ask for our order, as usual, when he saw us discussing the potential concept. We were looking for a way to make The Brand Colour Swap better. The waiter took interest and since he knows us (we’re regulars at the establishment), he asked what we were talking about. It was after we explained it to him that he uttered the three magic words:

“Make it simpler.”

I had “The Brand Colour Swap” written down on a sheet of paper and when he said that, I just looked at it and thought:

“What if we just swap brand logos? That’s simpler.”

As it usually happens when we think we have a good idea, we quickly drew the basics for the article and started designing it. A few weeks later, there you go. Our latest Creative Exercise: The Brand Logo Swap!

Did you ever imagine how Coca-Cola’s logo would look like if it had the Pepsi style? What about Heineken and Guinness? Sony and Nintendo? Star Wars and Star Trek? It’s weird as f*ck.

Wonder no more, here you have the definitive Brand Logo Swap!

#1 CocaCola VS Pepsi

pepsi cocacola logo swap
coca-cola
pepsi

#2 Ferrari VS Lamborghini

Lamborghini - Ferrari logo swap
ferrari
lambourghini

#3 Nintendo VS Sony

nintendo sony logo swap
nintendo
sony

#4 Visa VS Mastercard

visa mastercard logo swap
visa
mastercard

#5 Heineken VS Guinness

heineken guinness logo swap
heinekin
guinness

#6 Target VS Walmart

target walmart logo swap
target
walmart

#7 Duracell VS Energizer

energizer duracell logo swap
duracell
energizer

#8 Avis VS Hertz

avis hertz logo swap
avis
hertz

#9 JCPenney VS Sears

sears logo swap
JCPenney
sears

#10 IBM VS HP

hp ibm logo swap
ibm
hp

We want to thank Ivan Apostolski for designing these ones for us! He couldn’t hold himself when we told him about the idea and decided to collaborate with us! Awesome! =)

#11 Star Wars VS Star Trek!

starwar startek logo swap
logo swap
logo swaps

#12 Apple VS Microsoft

apple-microsoft logo swap
apple microsoft logo swap
Microsoft apple swapped logo

T-shirt Printing for Designers

Thanks to our five years of experience in the apparel-printing industry, we are able to offer a service catered towards the needs of designers and creative directors. Printsome’s apparel-printing services are perfect for streetwear collections, T-shirt lines and merchandise, among many other possibilities.

From the moment you get in touch, one of our ‘printing experts’ will answer all of your questions and find efficient solutions to your needs. It is our mission to help your career flourish. Thanks to high-quality garments and cutting-edge printing techniques, we can produce almost any design. Printing T-shirts has never been this easy.

Why worry about inventory or logistics when we can take care of that? We deal with the boring stuff so you have more time to do what you love. To find out more, simply visit our website by clicking on the banner below.

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