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The British fashion scene is known for pushing boundaries so it’s no surprise that some of the best influencers in this industry have chosen the UK as their base. From totally quirky to chic elegance, these stylish influencers offer daily style inspiration and often set trends before they hit the runway. Whether you’re into high fashion or iconic T-shirts, this list has someone whose aesthetic you’ll want to bookmark. Many of these influencers also cross into the world of content creation, influencer marketing, and lifestyle blogging—making their presence felt across all major social media platforms.
Note: Are you more interested in male fashion bloggers based in the UK? We got you sorted! Check them out here.
From Manchester to London, and everywhere in between, these UK-based style stars are more than just outfit pros. Whether they’re a TikTok influencer sharing morning routines, a makeup artist glamming up the ‘gram, or a lifestyle blogger covering the latest fashion events, each brings something fresh to your feed—and your wardrobe. Let’s go!
Formerly known as A Little Bird Told Me, Leeds-based Jen is an established name on the fashion blogging scene. She’s teamed up for projects with ASOS, Hunter, Diesel, Whistles and Orlay Kieley among others, on top of being featured in magazines like Cosmopolitan and Grazia. Her daily outfits—often paired with bright lipstick—are a great source of outfit inspiration for those who love stylish yet wearable looks.
In her own words, Soraya is “a faceted force all her own,” navigating the fashion world with elegance and eclecticism. Coming from a creative family, she merges cultures and aesthetics in her outfits, making her one of the more unique voices in UK fashion. Her Instagram is full of rich textures, global influences, and style choices that stand out.
Unlike other influencers who boast about their expensive high-fashion items, this blogger focuses on affordable styling for girls in their twenties. Batatas also has a YouTube channel where she shares stylish tips and tricks with her fans.
Navaz Batliwalla—better known as DisneyRollerGirl—is a respected fashion writer and editor offering behind-the-scenes perspectives on the fashion industry. Her blog dives deep into fashion history, fashion events, and trend forecasting, making it a must-read for anyone interested in the mechanics of the fashion world. With thoughtful commentary and a keen eye for detail, Navaz bridges editorial insight with the changing pace of UK fashion. She’s a key voice for those who want more than just outfit inspo—they want context.
Amy runs her blog from Glasgow where she is based. Her obscure references and quirky sense of humour, sets her apart from the rest.
After taking a look at her blog La Petite Anglaise, which is always up-to-date on the latest trends, it’s no surprise that Ella Catliff has been featured on nearly every list of top fashion bloggers. She’s also managed to work with established high-end fashion labels (we’re talking Dior Beauty, Chanel, Mulberry and Louis Vuitton here, as well as a project with H&M) and has done a bit of modelling. Check out her ‘3 Ways to Wear It’ articles, which show you three different outfits you can create with the same piece of clothing.
Half-French and half-English, Camille Charrière of Camille Over the Rainbow is a key figure in the fashion industry, known for her ability to forecast the latest fashion trends and influence personal style across social media. Living in London, Camille Charrière is a front-row regular at London Fashion Week.Her sleek, effortless aesthetic has landed her features in Vogue, W Magazine, Elle, and The Wall Street Journal. Camille’s blog offers not only aspirational looks but also practical style tips. She expertly mixes luxury fashion labels with emerging designers, solidifying her place as one of the most respected voices in UK fashion.
Rachael Clifton, the creative behind Bubbly Aquarius, is a UK fashion influencer originally from the North East, now based in London. By day, she works at Fenwick, and by night she curates fashion content that blends casual wear with a touch of whimsy. Known for her love of dungarees, Breton stripes, and celestial patterns, Rachael’s blog is full of style tips and outfit inspiration. Her ability to turn everyday pieces into statement looks makes her a relatable voice in the fashion blog space.
Hannah Crosskey’s A Fashion Fix began as a personal experiment and has grown into a respected fashion blog known for its authenticity and evolving voice. What sets Hannah apart is her candid approach—she openly shares that she’s not a trained expert but a passionate fashion enthusiast learning along the way. Her blog features a mix of lifestyle content, personal style development, and accessible trend coverage, making it a relatable destination for readers looking to grow their own fashion sense alongside her.
Erica Davies is a seasoned fashion writer who launched The Edited while on maternity leave. With past roles at LOOK Magazine, The Sun, and The Daily Mirror, she brings editorial insight into her fashion blog, which covers not just outfits but also beauty content and interiors. Her trusted voice and approachable style have earned her a strong following—nearing a million followers across platforms.
Kavita Donkersley runs She Wears Fashion, a long-running fashion blog that blends lifestyle content, travel, and style advice. Known for her practical gift guides and real-life styling, Kavita’s approachable tone has made her a favourite among readers. She’s active across social media platforms, including TikTok, where she shares behind-the-scenes moments and personal insights—solidifying her position as a true UK fashion influencer.
Kelly Eastwood runs The London Chatter, a go-to uk fashion influencer blog that mixes styling, travel, and sustainability. Over the years, she has acted as a brand ambassador for UK fashion labels like Mulberry, LK Bennett, and Net-a-Porter, and supports ethical causes—as a recognised ambassador for No More Plastic and Local Ocean Conservation, having raised over £70,000 through her “Buy to Give” collaborations supporting wildlife in Kenya. Her voice resonates across social media platforms as a prominent advocate of conscious fashion.
Known for her fearless use of color and playful mix of prints, Megan Ellaby has built one of the UK’s most recognizable fashion blogs. A former ASOS stylist, she’s won awards like Cosmopolitan’s Best Fashion Influencer and InStyle’s Best Fashion Blogger. Her personal style blends vintage with modern pieces, and she shares regular style tips, fashion hauls, and daily outfits through her YouTube channel and Instagram. Megan’s content inspires followers to embrace individuality and dress with confidence.
Hannah Gale started her lifestyle blog to document life as a twenty-something in the UK, blending fashion with candid commentary on daily experiences. A former digital editor turned digital creator, she’s become known for her relatable tone and honest posts. Beyond fashion content and personal style, Hannah has written openly about mental health and motherhood—topics that resonate deeply with her readers. Her mix of shopping edits, life updates, and heartfelt reflections continues to build a loyal community online.
Olivia Grace shares polished outfits and everyday moments through her blog and Instagram. Known for her soft, feminine aesthetic and collaborations with influencers like Lucy Williams, she balances fashion with storytelling. As a lifestyle influencer, she offers a personal take on style and modern living with warmth and creativity.
Ella Gregory’s lifestyle blog covers fashion, fitness, and freelancing with a practical, approachable tone. A seasoned fashion writer, she’s also the co-host of the podcast Let’s Talk, where she shares insights on career and creativity. Active across multiple social media channels, Ella’s content blends fashion advice with real-life experiences, making her a relatable voice for modern creatives.
Lizzy Hadfield combines minimalist fashion content with a strong eye for photography, making her blog a standout in the UK scene. Her neutral-toned outfits and thoughtful styling give her feed a timeless feel. Alongside her blog, she shares vlogs and style edits across multiple social media channels, giving followers a well-rounded view of her creative process.
Sandra Hagelstam made a name for herself through her deep love for shoes and luxury fashion. Her blog features high-end fashion labels and her signature Shoe of the Month reviews. A former fashion design student, she also creates styling videos that highlight statement footwear and bold editorial looks, making her content aspirational yet personal.
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Emma Hill’s signature style is effortlessly chic, mixing timeless basics with trend-forward accessories. Her feed showcases different outfits styled with clarity and polish, and she often appears as a fashion model in her own Instagram posts. With regular content across YouTube and Instagram, she’s a trusted source for relaxed elegance and high-street style.
Georgina Horne’s blog is a celebration of size fashion that embraces body diversity with confidence. Her styling blends bold prints with classic silhouettes, proving that great fashion isn’t limited by size. As both a blogger and model, she challenges industry norms and inspires others to express themselves through fashion without compromise.
A seasoned fashion writer, Emily Johnston started Fashion Foie Gras to deliver daily fashion news with a personal touch. Her blog has been featured in Vogue, Glamour, and The Huffington Post, and she regularly shares beauty content alongside travel and lifestyle pieces. With a strong digital presence and close to a million followers, Emily remains a respected voice in both fashion journalism and influencer culture.
Josie is known for her preference for pastels and pink coloured outfits. This fashion business graduate worked at Mulberry before starting her own career as an influencer. Today, she shares curated fashion advice, beauty insights, and lifestyle content through her blog, YouTube, and regular Instagram posts, offering followers a refined and romantic take on everyday style.
A history graduate from UCL, Stella Kattermann now works as a blogger and social media manager. Her bleached blonde hair and fringe make her instantly recognisable, as does her kooky style. She’s known for bold colour combinations, experimental prints, and embracing trends on her own terms. A true fashion model in her own Instagram posts, Stella has become a standout name in the UK fashion scene in her own right, with features in Elle, The London Evening Standard, Marie Claire and Grazia.
Susie Lau’s blog is such a big part of her life that now people know her as Susie Bubble! Not only does she share her best outfits, but she also includes a dose of stories about her personal life, as well as her own opinions and insight into the fashion industry. She’s always got something interesting to say about the latest trends, and she’ll show you just how to pull them off, too. It’s no wonder that she’s a staple at those coveted front row seats at Fashion Week shows.
Alex sure loves millennial pink! This London-based influencer has over eight years of experience in the beauty and fashion industries. Aside from her blog, she also works as an influencer for HELLO! Magazine.
Symphony of Silk started as a style journal for Lorna and evolved into a full-time fashion and style blog. Her outfit collages are very practical for those who want to emulate the style of the fashionista.
This blogger has been featured in Vogue (U.S., U.K., France, Italy, Japan, China and Russia editions), Glamour US, Tatler and ASOS. She has also worked with brands like Michael Kors, Net-a-Porter and Revlon, so we’re talking a big name here. Peony Lim’s speciality is in accessorising an outfit to perfection. As an art graduate, she has a good eye for detail. She writes about fashion, food, lifestyle and travel – all with a polished perspective that mixes personal style and good taste.
Hailing from the North, Hannah now lives in London from where she instagrams her stylish life. The blog was shortlisted for the ‘Best Personal Style Blog’ in Company Magazine’s 2014 Blogger Awards and ‘Best Fashion Influencer’ in Cosmopolitan’s 2016 Influencer Awards.
This fashionista went from blogger to designer when she launched her own line of handbags. Follow this stylish city girl to learn the latest trends in fashion, food, travel and much more.
Hard to miss due to her beautiful red hair, McNaught is not just another fashion blogger. On top of clothes, this fashionista tackles serious subjects such as miscarriage. Trivia: Her blog was named after the film and novel by the same name.
She has nothing better to do than to post videos of herself on the internet — that’s what she said! On her YouTube channel. We wouldn’t be that mean. Her blog features a neat layout that makes it look like each outfit is featured on a different magazine.
Known for her good-quality photography, this Danish/Australian beauty documents her daily life and stylish outfits for the world to see. Mikaela is currently the UK ambassador of the OLYMPUS PEN Generation, a campaign organised by the camera brand to promote photography among young girls who want to become influencers.
This fashion design graduate started her career working as a stylist for Topshop. Her unique sense of style and focus on affordable designers, has earned her a big following in a short amount of time.
Her blog has been featured in publications such as Vanity Fair, British Vogue and Company Magazine, just to name a few. This girl is more than just looks since she’s got a BA in visual arts and is fluent in four languages: English, Ndebele, Spanish and French.
Ormerod’s blog Work Work Work goes beyond fashion and deals with the often not-so-glamorous realities of what happens behind the Instagram filter. She has no qualms about curated images on social media but feels like there should also be a reality check every once in a while. Still, there are more than enough outfits for her to make it on this list.
Knitwear designer Kristabel Plummer runs this blog, which also features sections on travel and articles like ‘5 more websites I’m currently obsessed with.’ Kristabel is upfront about her life having ‘hiccups’ and being a bit different, which is reflected in her style (in the best way possible) that features bright colours and bold combinations.
Originally from the countryside, now a Londoner, Carrie’s blogging career got started when she published an online diary. She officially launched her fashion blog at age 17, and eight years down the line she’s worked with major brands and been featured in fashion publications around the globe. Expect to see lots of classic feminine outfits with a fresh new twist on them (like, say, a fabulous hat) on her blog.
Are you looking to add T-shirts to your clothing line? Printsome has over five years of experience printing garments for fashion designers.Visit our website to find out more.
As you’d guess from the title, blogger Gemma Seager really loves retro and vintage fashion. She’ll also drop in something about her non-fashion hobbies, including roller derby and drinking cocktails. Gemma promises to bring ‘a sparkle of glamour to every day.’ Her wardrobe comes from a mix of high street shops, independent designers and, of course, vintage stores.
Stedman’s gives us an insight into her stylish life through her blog. As a freelance fashion stylist, it is her goal to always look her best but to spend wisely at the same time.
The title of the blog gives you a pretty good idea of what it is about. Summers is a stylish woman that opposes the term ‘age appropriate.’ Through her stylish photoshoots and outfits, she proves that is never too late to wear whatever you fancy.
When she left her position as a Fashion Features Editor on The Sunday Times, Pandora Sykes created her blog as a portfolio for her past and current work. You may read her articles for Man Repeller, Red Magazine and Vogue among others. On top of that, you can also listen to The High Low podcast which is hosted by Sykes herself and Dolly Alderton.
Better known as Freddie, this London-based beauty is one of the current ‘it’ girls of the British capital. This former digital strategist now works as a consultant and on her spare time updates us on her daily life through her fabulous blog.
These two friends paired together to create one of the most stylish blogs in the UK. One of my favourite blog posts is the one where they look for the perfect grey sweatshirt. They also contribute to other blogs such as Who What Wear.
This sassy Welsh proves that unlike what most people believe, style and fashion have no size. Follow her blog to learn about styling, self-love and life with two cats.
Known as ‘The Internet’s Big Sister’, Grace has made a name for herself on not just YouTube and the blogosphere but also the BBC. She has produced two documentaries for the network which has been well received and her book No Filter became a bestseller upon release. At this point, it seems like nothing can stop her ‘You go, girl’ attitude.
Walsh is one of the leading voices in a group of women who decided that they wouldn’t conform to what society was telling them is ‘okay’ for them to wear. Her forte is style but she also likes to talk about art and more high-brow subjects such as ageism.
‘Before you leave the house, look in the mirror and take one thing off,’ said famous designer Coco Chanel. Obviously, Whiting feels the opposite is true. This young girl describes her blog as a place where 20-something-year olds can see what she’s wearing and read her ‘brutally’ honest posts on various subjects.
Wilkins is the blogger behind fashion and lifestyle blog Liberty London Girl. A former fashion editor, the London Evening Standard named her one of the most influential people in London two years running. While fashion is at the centre of this blog, Sasha writes on topics ranging from architecture to food and philanthropy, as well as general thoughts about her life. Her style is simple and classic, so expect to see lots of colours like navy and black throughout her feed.
Self-described as a full-time fashion editor, blogger and wanderer, Williams’ fills her posts with thoughts on not just fashion but also travel and food. Trivia: Butternut squash spelt risotto with pancetta, feta and chilli kale is her favourite recipe.
Zielasko is based in London but travels constantly for business and leisure. As a fashion and photography lover, on her blog, you’ll find pictures of her latest outfits, sightings and fashion shows.
Original Text: Jessica Bowler
Edit: Harald Meyer-Delius
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